SalesLink Launches Optimization Consulting Team

New consulting services offer clients increased efficiency, decreased costs.

Charlestown, MA (May 6, 2004) — SalesLink Corporation, a wholly owned subsidiary of CMGI, Inc. (Nasdaq: CMGI), today announced the launch of Optimized Consulting, a new range of consulting services staffed by a team of experienced supply chain management (SCM) and business operations analysts.

"Supply chains can be very complex and inefficient, and in many cases, companies are not entirely sure where all of their inefficiencies exist," said Bryce C. Boothby Jr., president of SalesLink's SCM business. "Our team can be deployed to examine all of the components of a client's supply chain, from sourcing and procurement procedures to reverse logistics. We then work with that company to develop a comprehensive strategy designed to ensure end-to-end consistency and compatibility of all the moving parts, reduce costs and risks, and improve service quality and customer satisfaction."

After analyzing a company's supply chain dynamics, SalesLink's Optimized Consulting team develops a plan to identify short- and long-term opportunities for improving speed and flexibility, including:

• Lower total costs, time-to-market and risk
• Lower financing costs
• Improved quality of service to the end-user
• Increased customer satisfaction
• Greater customer focus on their own core competencies

With locations in seven countries, SalesLink's SCM business provides innovative supply chain services and manufacturing support to OEMs and contract manufacturers around the world. SalesLink plans and executes complex solutions with extraordinary precision on a global scale by combining leading-edge technology with a carefully recruited, highly motivated workforce.

Through its unique approach and expertise, SalesLink offers its customers services designed to increase efficiency, decrease costs and improve profits. The company offers a broad range of forward supply chain management and reverse logistics services, including global sourcing, inventory management, forecast optimization and demand planning, returns and exchange management.